To launch Triumph's Enduro range we showcased two bikes with two top riders on the same off-road track. The dynamic hero film showed how the bikes and rider are both Built For Anything as they take on a truly epic location. 

​​​Triumph's Trident 660 was designed to marry the classic sophistication of British design with a youthful urban edge. The hero film was shot in two locations, with dramatic Vegas flyovers providing a backdrop that we projected onto models, reflecting the type of rider we were talking to. 

Role: Copywriter
Agency: Drummond Central
Creative Director: Kev Hughes
Art Director: Thomas Hall
Designer: Michael Wright
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