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The BBC is for everyone, and that has to translate in briefs like this one for Sport Relief - encouraging people of all ages and abilities to take part. 

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Recognising that Britain isn't just a country of tea-drinking apologists, we focussed on how Britain is a nation that doesn't just love sport, but one that turns anything into a sport. 

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Whatever Moves You showcased regular people alongside sporting celebs, all using everyday activities to raise money for Sport Relief. ​

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Role: Copywriter

Agency: BBC Creative

Creative Directors: Tim Jones, James Cross

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