Greggs
the bite before christmas

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There's a time and place for puns. And that time is Christmas, and the place is on a Greggs billboard. 

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Greggs booked over a dozen OOH sites in Waterloo to launch the Festive Menu with a bang. As part of the brief, we had to ensure that all the posters worked as one big campaign. 

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We came up with the idea of Greggs products as baubles. Turning each billboard into a Christmas tree, we hung the Festive Menu all across Waterloo. 

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Several of the posters were special build with twinkly lights and illuminated Greggs logos - completing the Christmassy feeling.​

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Role: Copywriter

Agency: Drummond Central

ECD: Steve Drummond

Art Director: Thomas Hall

Copywriters: Rich Rippon, Jess West, Steve Wilkes

Account Director: Nicola Elgie

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