​

​​​Ronseal always says what it does on the tin. These social videos and radio ads stuck to that ethos by embracing the truth that DIY isn't really what Ronseal's audience want to spend their weekend doing. 

 

To keep DIYers entertained with their real favourite subject (football) I re-imagined the post-match interview. But in these interviews, the footballers were the ones doing the DIY - Wayne Rooney banged on about his decking and Steve Gerrard heaped praise on his garden fence. 

​​​

​​​

Role: Copywriter

Agency: BJL

Account Director: Helen Dean

Production: In-house

​