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a few other bits
Oh how we wonder.
As For the BBC's learning channel, which covers loads of subjects for people of all ages and abilities, this promo was all about the idea of wonder.
It only takes one moment of curiosity to spark a lifetime of learning, so we used slo-mo to capture the exact moment that people experience the wonder of learning,
Role: Copywriter
Agency: BBC Creative
Creative Directors: Tim Jones, James Cross
Lunch. Time.
As a Greggs is convenience food. It's quick, tasty and always close by. So when you grab your lunch you're also back more of your lunch time.
We created a series of half-half posters that put the spotlight on those little lunch moments that you can enjoy when you give yourself the time by grabbing a quick Greggs.
Role: Copywriter
Agency: Drummond Central
Art Directors: Dan Scott, Thomas Hall
Copywriters: Steve Wilkes (concept)
Greatness is never unintentional, so have great intentions.
As To promote the start of a new Super League season, I was asked to write a script that conveyed the idea that anything was possible - speaking to fans of every team.
This promo features players, managers and fans speaking from one script. A rallying cry for the new season - if you want greatness, you've got to earn it.
Role: Copywriter
Production: Mob
Greggs not regs.
As a Greggs has its fair share of celebrity fans, Vicky McClure chief among them. At the end of the last season of the hit police drama Line of Duty, we gave her a transfer from AC-12 to OG-12.
We sent Vicky a burner phone so she could call in a tasty delivery to a charity of her choice. As Superintendent Ted Hastings would say, we're interested in one thing and one thing only - sausage rolls.
Role: Copywriter
Agency: Drummond Central
Creative Director: Kev Hughes
Designer: Laura Payne
Account Director: Nic Elgie
Tastes exactly the same as before.
Covid wasn't normal. And as the world emerged from lockdown, and everything reopened, Greggs wanted to gently welcome people back to stores.
We came up with an idea for OOH and social that put the focus on the one thing everyone wanted - lovely, delicious normality.
Role: Copywriter
Agency: Drummond Central
Copywriter: Steve Wilkes (concept)
Creative Director: Kev Hughes