Mantras
#1 newcastle building society
#2 true solicitors

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Copywriters do ideas, thinking, reasoning, scripting, lines, treatments and even visuals. But sometimes a client just needs you to get your pen out and give birth to a mantra. Here's a couple I worked on recently.

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In 2025, Newcastle Building Society opened a new HQ and wanted it to represent more than just a branch. Our ideas was about giving everyone a sense of place. They must have liked it, as it's now painted in the window for all to see. 

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As part of a rebrand for True Solicitors, they also wanted to clarify what they stood for and what their name means. Not just for customers, but for hundreds of employees too. ​

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Role: Copywriter

Agency: Drummond Central

Designer: Michael Wright

Copywriter: Harry Card-Williams (NBS)

Account Manager: Rebecca Connolly (True)

Account Manager: Emma Ducker (NBS)

Planner: Alexis McNicol (NBS)

Planner: Emma Chaplin (True)

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