KitKat x The Rings of Power
have an epic break

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We were briefed to create a global campaign for KitKat's sponsorship of LOTR: The Rings of Power on Amazon Prime. Three massive brands, no sweat. 

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This campaign had to make sense in multiple territories. We couldn't have dialogue. We couldn't have KitKats in Middle Earth. We couldn't get a sneak preview of the show. And we definitely couldn't tweak footage or use the cast. 

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Our idea was all about escapism - the one thing that Kitkat and LOTR have in common. Using a KitKat shaped portal that appeared in everyday situations, we transported people to epic moments from the show.​

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Role: Copywriter

Agency: Drummond Central

Creative Director: Kev Hughes

Art Director: Natasha Taylor-Price

Account Director: Nicola Elgie

Production: Wenneker Amsterdam

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