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Everyone knows students are always skint. And so was Tate Liverpool when they briefed us to attract more young folk to the walk through doors and soak up some art. 

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With next to no budget and a nice little nugget that there was 100+ artworks to see for free at Tate Liverpool, we came up with a series of press ads featuring iconic artists and a relatable story about how a trip to the gallery can improve your life in ways you've not yet imagined.​

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Role: Copywriter

Agency: Cheetham Bell JWT

Creative Director: Andy Cheetham, Dave Bell

Art Director: Michelle Veldhoven