How do you promote the world's weirdest superhero using the world's biggest (allegedly) football club?

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The Takeover started off as an idea for Deadpool to hijack part of Old Trafford. But we quickly realised that Deadpool isn't a team player, he is the team. so if he's taking over the stadium, he's taking over all of it. 

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Most brand ads and sponsorships are contained to a pitchside hoarding, but Deadpool took over shirts, blimps, merch, sponsored corner flags and centre circles. Everything. ​​​​

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Role: Concept

Agency: Man Utd in-house

Production: Mob

Planner: Luke Kelly

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